Content Performance Report
Content Score Distribution
6 pages
1,240 avg. traffic
12 pages
420 avg. traffic
24 pages
85 avg. traffic
14 pages
12 avg. traffic
8 pages
0 avg. traffic
Top Performing Content
| # | Page | Traffic/mo | Position | Grade |
|---|---|---|---|---|
| 1 | /blog/project-management-methodologies project management methodologies | 4,200 | #2 | A |
| 2 | /blog/agile-vs-waterfall agile vs waterfall | 3,100 | #3 | A |
| 3 | /blog/gantt-chart-guide how to make a gantt chart | 2,800 | #4 | A |
| 4 | /resources/pm-templates project management templates | 2,200 | #5 | A |
| 5 | /blog/sprint-planning-guide sprint planning | 1,600 | #6 | A |
What these pages have in common
- 2,500+ words with structured H2/H3/H4 hierarchy
- Visual elements: diagrams, templates, tables
- Updated within last 6 months
- 8+ internal links pointing to them
- Answer People Also Ask questions
- Clear, actionable next steps
Underperforming Content — What to Fix
Fix plan
- 1 Expand to 3,000+ words covering missing subtopics
- 2 Add comparison table of remote management tools
- 3 Include case study from your own platform usage
- 4 Update publish date and add 6-8 internal links
Fix plan
- 1 Add visual diagrams for each framework (Eisenhower, MoSCoW, RICE, ICE)
- 2 Include downloadable templates
- 3 Add interactive RICE scoring calculator
- 4 Link to how each framework works in BrightPath
Fix plan
- 1 Add downloadable stakeholder communication plan template
- 2 Include RACI matrix example for project management
- 3 Add 3 real-world scenarios with communication cadences
Dead Weight Content — Decide: Fix, Merge, or Delete
8
Merge
Thin pages covering subtopics of existing strong pages
6
Redirect
Outdated content with backlinks worth preserving
5
Delete
No traffic, no backlinks, no relevance
3
Rewrite
Good topic, terrible execution
Keyword Cannibalization
4 cases where your own pages compete against each other.
"project management tools"
Fix: Differentiate intent: /features for branded, blog for informational
"agile project management"
Fix: Merge agile-pm-guide into agile-vs-waterfall, redirect
"project timeline"
Fix: Merge timeline-tips into gantt guide, redirect
"team productivity"
Fix: Canonical to features page, optimize blog post
Content Funnel Analysis
TOFU (Awareness)
28 pages | 8,400/mo
Decent volume, low conversion — add CTAs
MOFU (Consideration)
18 pages | 3,200/mo
Need more comparison and "how to choose" content
BOFU (Decision)
6 pages | 1,100/mo
Need case studies, ROI calculators, vs. pages
Critical gap: Zero comparison pages. Users searching "brightpath vs asana" find competitor content instead of yours. You're letting competitors control your narrative at the decision stage.
90-Day Action Plan
| # | Action | Pages | Traffic Gain | Effort |
|---|---|---|---|---|
| 1 | Fix top 3 underperforming pages | 3 | +2,615/mo | 3 days |
| 2 | Resolve cannibalization (merge + redirect) | 4 conflicts | +800/mo | 1 day |
| 3 | Merge 8 thin pages into strong pages | 8 | +400/mo | 2 days |
| 4 | Delete/noindex 5 dead weight pages | 5 | Quality boost | 1 hour |
| 5 | Create 4 comparison pages (BOFU) | 4 new | +2,400/mo | 2 weeks |
| 6 | Update top 10 pages for freshness | 10 | +1,200/mo | 3 days |
| 7 | Rewrite 3 failed pages | 3 | +600/mo | 1 week |
Total projected gain: +8,015 visits/mo over 90 days